Google finally decided to clean up its music applications. According to Bloomberg sources, in March 2018, YouTube's company will launch a new streaming music service, known by the code name Remix.
How did it all begin?
Google in 2011 launched the music service Google Play Music, but Spotify already had a solid handicap, as well as the possibility of free listening to music with advertising. In 2014, the search giant made a second attempt and submitted a subscription to the YouTube Music Key, which included access to Google Play Music and allowed to watch videos on YouTube without ads (in the background and offline modes too).
A separate YouTube Music application appeared only in 2015, and a year later the subscription was renamed to YouTube Red and added the original content of the service. However, this service is available only in several countries, and the main music service Google still remained Play Music.
According to insiders, YouTube already has an agreement with Warner Music Group. At the same time, negotiations are underway with the music labels Sony Music Entartainment and Universal Music Group, as well as Merlin Network, which represents independent performers.
Earlier this year, part of the Google Play Music team moved to YouTube, and the company announced that they plan to combine the streaming service with the YouTube Red subscription. The edition adds that the new service provides access to music and video clips.
At the moment, the most popular music services are Spotify (more than 60 million paid users and 150 million total) and Apple Music (more than 30 million people use it), while Google has 7 million subscribers (unofficial Billboard data).