The Washington Post released the material in the spirit of the " success story, " which really inspires. The hero of the material - not start-up, who reinvented the mosquito net, and a simple six year old boy who is very fond of toys.
His name is Ryan and his last name is in secret. A how much you still know the children who entered Forbes list of the richest people on youTube?
The Washington Post says that parents began to film Raine with 3 years. The first video was about toy railway Lego Duplo, with the details of which the kid played on over 15 minutes. AT then time he barely typed a few views, not telling about reposts.
Soon the boy began to play with several toys. Interestingly, the more toys were in frame, the more views were obtained. A powerful surge of views was due to a viral video, in which Ryan observes at once a hundred toys. It is called so that any adult will want here close YouTube - " 100+ cars toys. "
After that, Ryan ToysReview pushed ahead. AT January 2016, the channel reached a million subscribers. A year later, became five. Now it's more than ten. Ryan's parents began to shoot more and more commercials and went to schedule for video in day. There are also more toys.
If the toy is in 10 million views, this has a huge impact on the sale. In this case, Ryan's parents say that they buy toys themselves, and after reviews give them needy. Say, earn more than enough with direct advertising on YouTube. Although, under each video, Ryan is full of references to toys of certain brands. Forbes claims that the boy's channel for year earned about $ 11 million without taxes.
The Verge calls Raine's channel a mixture of personal vlog and video from " Unpacking. " A children like unpacking. AND not only for children. Rollers with people who open boxes with parcels, smartphones or perfumes are among the most most popular videos on YouTube. AND Ryan in It's fucking good. Unpacking gifts, he not Hurry to disclose intrigue, enhancing the sense of surprise. is he not compares toys friend with friend, and not trying to analyze something . Just open and plays.
AT than interest? " I I also have to thank Ryan for thirteen gifts to My boy's birthday, - says the mother of one of the viewers. - is he just watched as Ryan plays with all their toys, and roared from delight " . YouTube replaced the kids with TV. A Ryan became their prince.
Source: The Washington Post
Read in Russian: Шестилетний блоггер заработал $11 млн, снимая обзоры игрушек на YouTube