GoPro does not go far the best times, so I stunned several statements at once.
First , the production of the first and The only drones for Karma, which were released in sale in September 2016. AT companies recognize that their child is not could beat competitors, so the profit from selling kvadrokopterov, to put it mildly, disappointed. TO the However, a few days after the release of the device had to be withdrawn due to a problem with power supply. The first pancake is lumpy - with this is not argue.
Secondly , in companies are going to lay off 20% of their employees, and it is more than 250 people. After that, in The staff should remain less than a thousand employees.
Who will save GoPro
After such news, GoPro shares immediately they collapsed on 30%, but then rose a little. But it's not all in The media has information on possible sale of the company. Sources say that representatives of GoPro a few months ago hired JP Morgan Chase specialists, who are now actively looking for buyers.
GoPro CEO Nick Woodman said that they really think about sale of its assets and on in fact hired specialists from JP Morgan Chase, but while talking about a specific decision early. Not it is excluded that in The companies will change their mind or not will find a suitable buyer. By according to Nick Woodman, they wanted would find a parent company that would take them under his wing and help get out of financial " pit " . Anyway, Woodman promises to Anyway, keep the brand.
what g, the general director of GoPro was worth be more attentive to this issue, because together with company " drowns " and he is in In 2018, his payments were reduced to 1 dollar in year, and this is not joke.
Source: CNBC , The Verge
Read in Russian: GoPro прекращает выпуск дронов, увольняет сотрудников и задумывается о продаже