The group Maroon 5 presented a video on song " Wait " from the last album " Red Pill Blues " . But is not expensive video from beautiful scenery, filmed by professional directors. This is a clip that was completely front-facing camera smartphone. By at least in Maroon 5 so assure, and we im, of course But, we do not believe.
Soloist Adam Levine also used various Snapchat filters, in resulting in musician have a mustache, painted ears and masks of different animals.
AT clip also starred his wife - " angel " Victoria ' s Secret Behati Prinslu and their dog.
" Snapchat and filters have become an important part of our culture and everyday life, and It seemed to us an amusing idea to do with their using the clip » , - said Adam Levine. AND really, it turned out funny, and the main thing - very sparingly.
The idea is not new. Musicians have long used various fashionable pieces to interest the dilute viewer. For example, Beyonce is still in In 2014, I shot my video for song " 7/11 " on iPhone.
Recall, " masks " that are superimposed on video This is the development of the team of the Odessa startup Looksery, which a few years ago became a division of Snap Inc. Traditionally, this one, like other features such as Stories , borrow competitors - Facebook, Instagram, WhatsApp and other popular social networks.