Facebook has decided not to share the publication of friends and brands in the tape

AT   As a result of testing, Facebook users were dissatisfied with the division of the news feed into   two parts: with   posts   friends and   advertising content.

Facebook has decided not to share the publication of friends and brands in the tape

AT   Facebook declined   ideas to share news on   two parts: with   news from   friends and   close, and   content from media, brands and companies separately.

Why not   happened

FROM   through such a separation in   Facebook wanted to reduce the amount of commercial content in the   tapes and   put on   the first place of the event from   life of loved ones and   native users. FROM   In October last year, a new format was tested in   countries: Bolivia, Guatemala, Cambodia, Serbia, Slovakia and   Sri Lanka .

However, the experiment had to be canceled due to user complaints. Separation of the news tape became inconvenient for the " experimental " , and   news from   friends on   their   more pages and   not   has become.

" People do not   you need two different tapes. Polls showed that users with   two tapes are less satisfied, the presence of two separate tapes is not   helped them   communicate more with   friends or family. Users also complained about   what they need   it is more difficult to obtain important information and   what we   We not clearly set out the essence of the test "   - explained the vice-president of Facebook Adam Mossery.

Less advertising

However, in   Facebook still does not   abandon   the task of making social networks less " advertising " . AT   companies promise that already in   The near future of commercial content will be less for   20%, and   priority in   news feeds will be posts of friends.

Source: Facebook

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