Forecast: Apple will sell for the year only 2-2.5 million HomePod and will release a budget version of the column

Analyst KGI Ming-Chi Kuo ( Ming-Chi Kuo) confirms disappointing forecasts for   sales of smart speakers Apple HomePod. is he   believes that in   In fiscal year 2018, the company will be able to sell only 2   - 2.5   million devices, although originally planned to deliver up to   10   million.

AT   than the reason

Most likely, HomePod is not   They are popular because of their inflated price - $ 349. For comparison, the smart Amazon Echo column of the second generation costs $ 99, and   Google Home addition   same class will cost   $ 129. TO   the   in spite of   excellent sound quality, Siri voice assistant   have not   " Revealed " completely and   is inferior to   opportunities for their competitors.

Budget HomePod

Ming-Chi Kuo says that in   Apple thought about   budget version of HomePod, which will cost $ 150 - 200 (it's still more expensive than its competitors). But   analyst predicts that even the columns for   At a reduced price they will be able to provide only a short increase in sales.

Recall, recent marketing reports say that Smart HomePod column does not live up to Apple's expectations . After 2   months after the   market, Apple was able to win only 10% of the   market smart columns. AT   result in   The companies revised their forecasts and   reduced orders for   HomePod assembly   contractors from   Inventec.

Source: MacRumors