Analyst KGI Ming-Chi Kuo ( Ming-Chi Kuo) confirms disappointing forecasts for sales of smart speakers Apple HomePod. is he believes that in In fiscal year 2018, the company will be able to sell only 2 - 2.5 million devices, although originally planned to deliver up to 10 million.
AT than the reason
Most likely, HomePod is not They are popular because of their inflated price - $ 349. For comparison, the smart Amazon Echo column of the second generation costs $ 99, and Google Home addition same class will cost $ 129. TO the in spite of excellent sound quality, Siri voice assistant have not " Revealed " completely and is inferior to opportunities for their competitors.
Ming-Chi Kuo says that in Apple thought about budget version of HomePod, which will cost $ 150 - 200 (it's still more expensive than its competitors). But analyst predicts that even the columns for At a reduced price they will be able to provide only a short increase in sales.
Recall, recent marketing reports say that businesses have HomePod do not go very . After 2 months after the market, Apple was able to win only 10% of the market smart columns. AT result in The companies revised their forecasts and reduced orders for HomePod assembly contractors from Inventec.