Microsoft Bing chatbot now has adverts
Microsoft Corporate Vice President Yusuf Mehdi said in a blog post on Wednesday that the company was exploring the possibility of chat ads, and later confirmed to The Verge that you may already start seeing them.
"Yes, ads will show in the new Bing, specifically in chat (as they do in the traditional search results), - said Caitlin Roulston, a director of communications at Microsoft, in a statement to The Verge, - Since the new Bing is in preview, there may be some variability in how it's currently showing up. We're still exploring new opportunities for ad experiences and will share more over time".
Bing Chat now has Ads!
- Deedy (@debarghya_das) 29 March 2023
It's going to be fascinating to see how the unit economics of Ads in language models will unfold and affect search advertising.
1/3 pic.twitter.com/o5YjRjikOP
It is not yet known how much and how often chatbot ads will be shown, but of course with the popularity of artificial intelligence, where Microsoft plays an important role, it was to be expected that the company would monetise it in this way.
Source: The Verge
