The current head of Sony Kaz Hirai gave an interview to the Guardian, in which he made a curious statement about the position of Sony on market smartphones.
According to him, he realizes that Sony lost this battle and is present on market more for a tick. Fans of the brand are happy, the rest are surprising. As it turned out, the Japanese corporation is ready and further to suffer losses only from one very interesting goal. AT Sony sure that after smartphones are about to come something new. Smart glasses, glasses, tattoos or dental fillings - not important. The main thing is that Sony does not wants to give way to editorial, so that later swallow dust, trying to keep up with by the departing train of progress.
A what's with smartphones?
Not So long ago the head of the Indian division of Sony Kenichiro Hibi admitted that in the era of frameless smartphones, Sony's corporate design looks somewhat strange, and A new line of smartphone companies should change this. However, the exhibition CES Sony is not managed to bring nothing new, showing three quite ordinary smartphone Xperia middle class.
Read in Russian: Sony остается в игре, чтобы не проглядеть будущее смартфонов