Analytical agency GlobalData predicts that In 2021, artificial meat will become a habitual our tables, and the idea of veganism will be called into question.
Why is that
TO such data GlobalData came after the market analysis, on which in Last year, investors' money flowed. Among them, for example, Bill Gates, who invested directly in the several start-ups. A all because artificial meat is cheaper in production, not harms the environment and not forces you to kill animals. AND it has almost reached points in which it is practically impossible to distinguish from real meat. According to the GlobalData forecast, startups Impossible Foods, Memphis Meat, Beyond Meat and Hampton Creek may even become something more than today's Tesla. According to Allied Market Research data, by 2020 it will reach $ 5.2 billion.
Artificial meat? You there with mind gone?
Not no come down. Because it looks really promising. For example, Impossible Foods has already reached The point where the cutlet in their burger is extremely difficult to distinguish from real beef cutlets. For example, the columnist Wired, who participated in the test, was sure that immediately smells real meat. However, he several times I was mistaken and was forced to admit that the test artificial burger turned out almost so as delicious as real burger.
How it's done
Have each manufacturer their own nuances. For example, in Impossible Foods realized that the taste of meat is the heme protein that is found in the muscles and hemoglobin. But from a kilogram of soybeans it was possible to allocate an insignificant amount of heme. Then the researchers transplanted heme from soy to yeast Pichia pastoris, and then fed them sugar and minerals. AT As a result, yeast has grown strongly in volumes, and heme became ten times more. Then, with Using gas spectrometry, they are molecular level have learned to plant artificial meat with the smell of real meat. As a result, in last year on factory in Oakland Impossible Foods produced more than 450 000 kg artificial meat. The company already supplies cutlets with several New York burgers and there they are very popular. But still because of the idea, not taste.
Read in Russian: Люди начнут переходить на искусственное мясо к 2021 году