People will start switching to artificial meat by 2021

Analytical agency GlobalData predicts that   In 2021, artificial meat will become a habitual   our tables, and   the idea of ​​veganism will be called into question.

People will start switching to artificial meat by 2021

Analytical agency GlobalData predicts that   In 2021, artificial meat will become a habitual   our tables, and   the idea of ​​veganism will be called into question.

Why is that

TO   such data GlobalData came after the market analysis, on   which in   Last year, investors' money flowed. Among them, for example, Bill Gates, who invested directly in the   several start-ups. A   all because artificial meat is cheaper in   production, not   harms the environment and   not   forces you to kill animals. AND   it has almost reached   points in   which it is practically impossible to distinguish from   real meat. According to the GlobalData forecast, startups Impossible Foods, Memphis Meat, Beyond Meat and   Hampton Creek may even become something more than today's Tesla. According to Allied Market Research data, by 2020 it will reach $ 5.2 billion.

Artificial meat? You   there with   mind gone?

Not no   come down. Because it looks really promising. For example, Impossible Foods has already reached   The point where the cutlet in   their   burger is extremely difficult to distinguish from   real beef cutlets. For example, the columnist Wired, who participated in the   test, was sure that immediately smells real meat. However, he   several times I was mistaken and   was forced to admit that the test artificial burger turned out almost so   as delicious as   real burger.

How it's done

Have   each manufacturer their own nuances. For example, in   Impossible Foods realized that the taste of meat is the heme protein that is found in the muscles and hemoglobin. But from a kilogram of soybeans it was possible to allocate an insignificant amount of heme. Then the researchers transplanted heme from soy to yeast Pichia pastoris, and   then fed them   sugar and   minerals. AT   As a result, yeast has grown strongly in   volumes, and   heme became ten times more. Then, with   Using gas spectrometry, they are   molecular level have learned to plant artificial meat with the smell of real meat. As a result, in   last year on   factory in   Oakland Impossible Foods produced more than 450   000 kg   artificial meat. The company already supplies cutlets with several New York burgers and there they are very popular. But still because of the idea, not taste.

Source: Inversion

Share: