Apple Corporation had to cut the production of the iPhone X exactly twice. Such a sudden decision was made because of low demand for the phone during the Christmas holidays.
The order to manufacturers was intercepted and published on the website of the Asian columnist Nikkei. The reason for the reduction in production from 40 million smartphones to 20 million was an inflated price. And it's not surprising, because the novelty will cost the buyer at least $ 999, which is a significant amount not only for our latitudes. In addition, according to many analysts, iPhone X lags behind in the issue of innovation and technology, especially compared to previous smartphones in the series.
Reducing production can also incur substantial losses for companies that manufacture components for the flagship of Apple.