AT 2018, this seems surprising, but the main brand in MWC in Barcelona was not Samsung, and Nokia.
By at least, about This is said by the research of Brandwatch service, which counted the total number of brand mentions in the tweet on the time of the exhibition. The company HMD Global, which owns the rights to Nokia, brought to MWC new smartphones barely it not more than all, and left with exhibitions with 21 award from profile press. Hence such attention to brand in social networks.
According to the report of Brandwatch, the other most popular companies in tweet on time MWC steel Samsung, Huawei, Google and Apple, whose spirit was hovering over the exhibition.
How did the Nokia
On MWC, Nokia's management announced that it plans to return the brand to The top five smartphone manufacturers in the next 3 to 5 years. Said it was not just. According to the report of Countepoint in In the fourth quarter of 2017, HMD Global sold 4.4 million smartphones under the brand Nokia. A this means that the company has overtaken sales of many more weighty manufacturers like OnePlus, Sony, Meizu, Lenovo and Google. For comparison, for All of last year Google shipped 3.9 million smartphones Pixel, and " Ideal smartphone " Essential from Andy Rubin generally stalled on mark in 88 thousand pieces sold. A According to another report of the consulting company Brand Finance in list of Nokia's best brands for year has risen from 335 per 188 a place. This is more than a serious result.