Bloomberg: The free version of Spotify will be even better

Very soon, some features from the premium version of Spotify will be available to all users. Thus, the team calculates to attract new listeners, which in time can be tried to turn into paid subscribers.

Bloomberg: The free version of Spotify will be even better

Very soon, some features from the premium version of Spotify will be available to all users. Thus, the team calculates to attract new listeners, which in time can be tried to turn into paid subscribers.

What did they tell?

According to Bloomberg, in the updated mobile client Spotify will simplify access to playlists. The main change is that in top-level playlists "free" users will be able to choose music for listening. In the current version, the tracks are played in random order.

According to sources, the new rules will come into force in the coming weeks. Most likely, all the improvements will be told during the presentation of Spotify, scheduled for April 24. The event is also expected to announce the car player with a 4G modem:

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Life without a subscription

In addition to random playback in free Spotify, there are other limitations. You can not listen to music offline, rewind does not work, plus there is a limit for switching tracks. Users have to put up with promotional inserts, and artists and music labels can limit access to new releases in the first two weeks.

For a long time, the free version brought Spotify some losses (without taking into account the conversion to premium subscribers), and only in 2017 the situation improved slightly. Today, paid users account for 90% of the company's revenue, although they make up less than half of the service audience (according to preliminary estimates by Spotify, by the end of March it is 73-76 million people out of 168-171 million).

Spotify can not count on net profit before 2020-2021, experts believe. When entering the stock exchange in early April, the music service was valued at almost $ 30 billion.

Spotify does not officially work for us, but there is a way out.

Source: Bloomberg

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