"AI will have a positive impact on more than 50% of our development processes" - Electronic Arts on the use of AI in game development

By: Vladyslav Nuzhnov | 08.05.2024, 16:24
"AI will have a positive impact on more than 50% of our development processes" - Electronic Arts on the use of AI in game development

There is no escaping AI. It is a part of progress, just like the Industrial Revolution was in its time, whether you like it or not. This is also understood by game developers who are already actively using AI to create their projects.

Here's What We Know

Andrew Wilson, CEO of Electronic Arts, said that the company is exploring how it can make them more efficient, how it can give developers more options, and how it can give them more time back.

Based on our preliminary assessment, we believe that more than 50% of our development processes will be positively impacted by progress in generative AI

So now it remains to be seen how and in which areas of development AI will help developers.

Source: gamesindustry