M - marketing: players ridiculed Microsoft for the inept PR campaign of Senua's Saga: Hellblade II
Hellblade II is one of the most anticipated games of May. On 21 May, players will be able to take part in a new crazy journey of Senua. However, there is one nuance in this whole story. Microsoft, which is the publisher of the game, is not really promoting the game, although it is only a few days away from release.
Here's What We Know
The Xbox Twitter account simply posted an old screenshot of the game and wrote "Senua's Saga: Hellblade II. May 21". After that, players began to massively ridicule the company, saying that there would be no more serious promotion of this game.
Senua's Saga: Hellblade II
- Xbox (@Xbox) 8 May 2024
May 21 pic.twitter.com/op3UJSB78L
It would seem that Team Ninja is creating a really cool game that deserves active promotion, especially since Microsoft is not a poor indie studio, but we have what we have.
And against the backdrop of recent events, people are worried that Microsoft will also close the Hellblade authors, as it happened with Tango, the developer of Hi-Fi Rush.
Later, Xbox marketer Aaron Greenberg wrote that the company has started buying advertising banners on YouTube, HBO Max, Facebook, Instagram, and Reddit. And a special event for the press is currently taking place in Iceland.
Our global paid media campaign started yesterday across YouTube, HBO/Max, Facebook, Instagram, Reddit (In-feed promoted posts), Search, and Samsung. Our special Iceland creator event is happening now including hands on with the game. Will keep folks posted as more drops like... pic.twitter.com/6CjJHauz0z
- Aaron Greenberg ????????♂️????U (@aarongreenberg) 9 May, 2024
Despite all this, players write that such a campaign should have been launched earlier, and after the latest news, a biased attitude towards Microsoft is quite expected.
When We Can Expect It
Senua's Saga: Hellblade II will be released on 21 May on PC, Xbox Series, and Game Pass.
Flashback
Senua's Saga: Hellblade II is an action-adventure game. Senua returns to a brutal journey of survival through the myths and torments of Viking-era Iceland. Striving to save those who have fallen victim to the horrors of tyranny, Senua faces a battle to overcome the darkness within and without.
Minimum system requirements:
- Processor: Intel i5-8400 | AMD Ryzen 5 2600
- RAM: 16 GB
- Graphics card: Nvidia GTX 1070 | AMD RX 5700 | Intel Arc A580
Source: @Xbox
