US actors' union has reached an agreement with film studios over rules on the use of generative AI
Mike Blake/Reuters
The American Federation of Television and Radio Artists (SAG-AFTRA) has enshrined new rules on the use of artificial intelligence technology in a collective bargaining agreement with Hollywood studios. This was part of an agreement to end a four-month strike by actors.
Here's What We Know
According to the union, the new agreement will allow the technology to grow but protect the rights and income of performers. Studios must now pay for the use of digital copies of actors as if they were actually working on set.
There are strict restrictions on replacing extras with computer-generated characters. It also requires the actor's permission to create a virtual copy of him or her on a case-by-case basis.
Synthetic characters based on the traits of different actors require the consent of each actor. The union will negotiate compensation in such cases.
According to the union, these measures are important because technology is advancing rapidly. They will help protect not only actors but also other workers in the entertainment industry.
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Source: TechXplore
