Brand Finance Global 500: Apple has become the most valuable brand in history, and Samsung has been moved to 5th place
The annual Brand Finance Global 500 index is designed to calculate the value of various brands, including technology companies. That is, the value of the name brand itself, and not the company, is calculated here: how much it would cost if the company allowed third parties to license it for the sale of its products.
Who is in the top
At the end of 2021, Apple became the most valuable brand in the world. By the way, she lost this title for five years before regaining first place last year and retaining it this year.
Analysts have valued the Apple brand at $355 billion, the highest ever. ever calculated for any brand in the Brand Finance Global 500 rating.
In addition, at the end of the year, Walmart moved Samsung to fifth place. The overall rating looks like this:
- Apple
- Amazon
- Microsoft
- walmart
- Samsung
- ICBC (Industrial and Commercial Bank of China)
- Huawei
- Verizon
On iPhone still accounts for about half of the brand's sales. However, this year Apple has paid more attention to a different set of products: the next-generation iPad, iMac overhaul, and the introduction of AirTags. Its range of services, from Apple Pay to Apple TV, has also been constantly expanding and becoming increasingly important to the success of the brand.
By the way, TikTok has become the fastest growing brand in the world. In just one year, its value increased by 215%, from $18.7 billion in 2021 to $59 billion this year.
A source: Вrandirectory, 9to5Mac