Samsung Launches Massive Galaxy S22 Advertising Campaign: 3D Tiger Ad Highlights Flagship's Improved Camera

Samsung recently announced that its traditional Winter Galaxy Unpacked 2022 presentation will take place on February 9th. And now the South Korean giant has launched a massive advertising campaign for the flagship Galaxy S22 family.

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So, in five major cities of the world (New York, London, Dubai, Kuala Lumpur and Seoul) the company has installed huge 3D shields with advertising presentation. The campaign is called "Tiger in the City" and, accordingly, the main character of the commercial was a tiger. At the same time, advertising looks quite spectacular and realistic.

Why the tiger? Firstly, is the symbol of 2022. Secondly, an acronym for TIGER, is the name of Samsung's new strategy, the main goal of which is to defeat Apple in the US this year.

The tiger also hints at the advanced cameras and advanced low-light photography capabilities of the Galaxy S22 series.

A source: Samsung