Spotify becomes main sponsor of FC Barcelona, adds its name to Camp Nou
Spotify announced a 4-year partnership with FC Barcelona, which began July 2022.. It will place its logos on both the women’s and men’s game jerseys as well as the training shirts. As part of the sponsorship, the Catalan team is also renaming its stadium to “Spotify Camp Nou”.
According to Alex Norstrom, Chief Freemium Business Officer at the Swedish company, the reason for this partnership is “very simple” – it is about connecting fans with artists of every kind. “Barcelona fans and audio lovers on Spotify will come together to form a massive, globally-connected community, bridging the worlds of music and football”, he added.
This string of words is not meant to be anything beyond its marketing talk, but Spotify promised that it would offer a new platform where artists could interact with Barcelona’s worldwide community of supporters.
Simply put, Spotify is betting on Barcelona’s games that attract a huge viewership across the globe, and this will help increase the brand awareness even more. The digital ad displayed next to the pitch will showcase geo-targeted relevant artists – users in Europe might see one artist, while viewers in India can be served a different, locally relevant message.
Although financial details were not disclosed by both sides, FC Barcelona is an publicly traded company. The number will eventually be revealed after the team publishes its financial results.