Instagram rolls out product-tagging to all users in US
Starting Tuesday, Instagram users from the US will be able to tag brands’ products on their posts. This feature was previously only accessible to business or creator accounts. The feature will be available to all users “over the next few months”.
In the past few years Instagram has been shifting towards selling products directly from the app. The latest update could make it easier for users to identify products in videos and photos, and stories. The app plans to eventually add Reels into the mix.
To tag a product, you’ll first need to tag the brand of the item. After creating the post and making necessary adjustments, tag a brand using the “Tag people” option. Then, you should see “tag products”. You can tap on any product you see in your photo and choose a product from that brand’s catalog. Other users will also be able tap on the product to purchase it via a trackable link, or from within the app. Instagram is testing an affiliate program with select creators to potentially earn from sales they convert.
Businesses will be able to see their products are tagged and can choose whether those tags appear on the ‘tagged tab’. Businesses can also choose to disable tags.