Counterpoint: Motorola was third largest smartphone OEM in the US for 2021
LG closed its mobile division in April. This left a large gap in the US smartphone market. According to the most recent Counterpoint Research reports, Motorola surpassed Samsung’s 000% market share and Apple with its 4%. Sell-through rates for Motorola smartphones grew by 131% in 2021 leading to a 10% market share which is an all-time high for Moto and places it behind Samsung’s 22% market share and Apple with its 58% share.
US Smartphone Sale-through share by brand (source: Counterpoint Research)
Motorola also rose up to the number two spot in the $400 and under price segment in the US. The maker’s sub $300 portfolio is also a key contributor to its success over the last year with the Moto G Stylus, Moto G Power and Moto G Pure selling particularly well. Carrier deals and promotions are also notable contributors to Motorola’s rise.
Counterpoint notes that Motorola’s momentum from 2021 is carried over to Q1 2022 with robust sales figures. Looking forward Counterpoint analysts expect the brand to keep pushing sale-through values in the higher price tiers and challenging Samsung and Apple in the flagship segment.