IFA will return this September 2022 in Berlin
Germany’s tech exhibition has made it clear that they will return to in-person events later this year. Taking place from September 2 through 6 in Berlin, IFA will be back in 2022 to showcase the latest developments in consumer electronics, home appliances, information technology, and telecommunications.
Now it is time to get real and organize another full-sized trade show on the grounds Messe Berlin. This city, which has been a capital of Europe’s biggest consumer markets, and also evolved into a European media center, has already committed its participation. We are seeing high interest in the IFA Fitness & Digital Health section and Home Appliances area as of right now.” – Jens Hethercker – IFA Executive director, Executive Vice President Messe Berlin Group
Today’s news comes after IFA was cancelled in 2021 due to uncertainty of COVID-19. “The industry has a strong desire to return to an in-person event, and we are committed to making that a reality in Berlin this September in a safe and successful manner,” says Martin Ecknig, CEO of the Messe Berlin – the venue where IFA normally takes place.
The Messe venue is now opening for the first tradeshow with limited COVID-19 restrictions. As of April 1 2022, visitors will be able to attend major events in Berlin without presenting proof of testing or vaccination. At Berlin’s next tradeshow (Fruit Logistica from April 5-7), visitors from more than 115 countries have purchased tickets.
With this news from Berlin, it certainly feels like the world is returning to the days before a global pandemic. We did have an in-person CES this year, and although many brands dropped out amidst the omicron-variant outbreak, the show went on, though with many restrictions including a vaccine and mask requirements.