[Interview] Refining the Innovative Design of Samsung’s Bespoke Jet(tm) – Samsung Global Newsroom

Offering a powerful end-to-end clean with an All-in-One Clean Station(tm), Samsung Electronics’ Bespoke Jet(tm) vacuum makes tidying up the house as easy as can be.

To learn more about how Samsung optimized the feature-packed vac to cater to consumers’ evolving needs, Samsung Newsroom spoke with vacuum cleaner engineer and project leader Jongkuk Lim and his team who were in charge of the appliance’s development. Read on to find out all you need to know about Samsung’s inspiration for the Bespoke Jet(tm) and the innovative technologies that brought the device to life.

Putting Consumers’ Needs First

Recently, as people around the world have begun to spend more time at home, they’ve started to place more focus on keeping their living spaces clean. This has led to increased interest in stick vacuum cleaners that are both powerful and easy to use. As Lim explained, performance and ease of use were just two of the many factors that Samsung considered when refining the Bespoke Jet(tm)’s design.

“Markets around the world are quickly shifting from corded vacuum cleaners to a cordless robot or stick vacuums, which help reduce manual labor,” said Lim. These are the most basic, yet important consumer needs.” Lim said. These are some of the most important and basic consumer requirements .”

That difference between homes in Samsung’s native Korea and those abroad underlines the importance of tailoring appliances to meet a wide range of consumer needs. As Lim noted, when developing the Bespoke Jet(tm), Samsung prioritized cleaning performance and runtime while also ensuring that the device would deliver on two key aspects of vacuum design that are becoming increasingly important to today’s consumers: hygiene and weight.

“HTMODE_ Korean customers are satisfied with the suction power, brush performance and battery life, but what makes them stand out from others is their concern about vacuum weight,” Lim said. “They prefer strong yet lightweight vacuums.”

With consumers at home and abroad showing increased interest in hygiene due to COVID-19, Samsung equipped the Bespoke Jet(tm) with a Multi-layered Filtration System that traps up to 99. 9999% of dust particles. ¹ As air is sucked in, the main cyclone separates large dust particles, which are picked up in a metal mesh grille filter. The microfilter and the patented Jet Cyclone from Samsung capture fine dust particles. Finally, a fine dust filter traps micro dust² that can easily escape.

To illustrate how the Bespoke Jet(tm) caters to regional differences, vacuum development team member Hun Kang noted how people in certain countries are accustomed to wearing shoes at home, while others take them off. “Those who live in countries where people are expected to take their shoes off inside often live in houses with wooden floors,” said Kang. “We generally see high demand in these countries for wet mops.”

To meet their needs, Kang added, the Bespoke Jet(tm) comes with the Spray Spinning Sweeper. ³ Its antibacterial mop pads are reusable, and it enables users to manually spray as much water as they want without worrying about the mop pads drying out.

Hygiene Is King

When designing the Bespoke Jet(tm), Samsung was very particular about details and features that could deliver a thorough and clean vacuum. This commitment to cleanliness is reflected in features like the vacuum’s All-in-One Clean Station(tm), which automatically empties the dustbin. This convenient feature, as Daon Lee from the team explained it, is increasingly important.

” “A few years back, only a small number of vacuum cleaners were able to empty the dustbin automatically.” Lee said. “However, since the introduction of the Samsung Jet Clean Station(tm), this capability has become a core function of vacuum cleaners, including stick models. With the growing need for hygienic products, being able to automatically empty the dustbin is no longer a ‘bonus’ for vacuums; it’s a key purchasing factor.”

When the Bespoke jet(tm), the All-in One Clean Station(tm), automatically charges the device and emptys the dustbin. When emptying the dustbin, Samsung’s innovative Air Pulse technology⁴ utilizes strong air pressure to prevent fine dust particles from scattering in the air, keeping living spaces clean and hygienic.

Lightweight Yet Powerful

Suction power was another key consideration for Lim and his team. The team made improvements to the model that increase suction power and efficiency.

” The Bespoke Jet(tm), which is outfitted with an advanced digital inverter motor that’s faster, smaller, more efficient, and has a longer battery life, is equipped.” Lim said. This motor is lighter and produces amazing suction power. It’s capable of rotating at up to 135,000rpm, which is a significant improvement over the previous model’s maximum speed of 110,000rpm.”

Jet Cyclone technology boosts the vacuum’s suction. Equipped with 27 air holes that minimize suction loss, the feature’s high-efficiency multi-cyclone structure creates an optimal air path that reduces air resistance around the dustbin and hygienically traps fine dust particles sucked into the vacuum.

Lim also shed some light on how Samsung complemented the Bespoke Jet(tm)’s powerful innovations with a lightweight design that sets a new standard for stick vacuums to follow. “At just 2. 44kg, the upgraded Bespoke Jet(tm) boasts the lightest weight in its class thanks to its high-performance, extremely lightweight motor that was developed through close collaboration between Samsung’s motor development team and others,” said Lim. “We also reduced the diameter of a drum inside the Slim Action Brush from 62mm to 44mm to make the brush even lighter and reduce wrist fatigue while cleaning.”

Convenient Cleaning

Samsung went to great lengths to equip the Bespoke Jet(tm) with an eye-catching design that’s both sleek and intuitive. This vacuum blends in seamlessly with the decor of consumers and features key improvements that increase convenience.

Lim said that enhancing the vacuum’s shape required careful coordination between Samsung’s design department to find ways to give users more convenience and maintain the sleek aesthetic of the device. Lim said that after a lot of discussion with the team we came up with the All-in-One Cleaning Station(tm), which is able to hold the stick cleaner and doesn’t require a separate tray. This vacuum looks sleeker and takes up much less space.

Other convenience-oriented enhancements include the addition of a soft roll to the Jet Dual Brush, which can pick up larger dust particles on hard floors. The vacuum also has an LCD display and long-lasting battery. For the soft roller, team member Yoonkyung Cho explained: “We created several mockups in different styles to develop the most optimal design that would allow the front part of the brush to move in a natural way.

“The intuitive digital LCD display allows users to monitor key indicators such as runtime for each mode, charging time, maintenance and repair instructions for easy control and management, while the lightweight detachable battery guarantees up to 120 minutes of runtime,” noted Cho. “This means that users no longer need to worry about their vacuum’s battery running out while cleaning.”

Certified Performance

The Bespoke Jet(tm), which has been internationally recognized for its outstanding performance in trapping fine particles and allergens by a variety of testing and certification agencies, such as the British Allergy Foundation and Germany’s SLG Pruf- und Zertifizierungs GmbH.

The vacuum received the former’s highest five-star rating for trapping 99. 999% of fine dust between 0.5-4. 2um in size, and was recognized by the latter for reducing exposure to allergens. In addition, the Clean Station(tm) is certified by Underwriters Laboratories (UL) for reducing dust emissions by up to 400 times when the dustbin is emptied.

Lim acknowledged that the pandemic had impacted the development of the vacuum, but they couldn’t have been happier with their final product.

” Working from home wasn’t easy,” Lim said. Lim said that working from home was not easy, but each member of the team worked tirelessly towards the same goal, in spite the difficulties posed by pandemic. I am thankful to all of them for developing such a wonderful product that eventually received such excellent evaluations from external organizations.”

Innovating For Consumers

In previous years, the cordless vacuum cleaner market has been primarily focused on product specifications, such as suction, running time and device weight, but Samsung and Lim’s team have been innovating in this space with the introduction of the Clean Station(tm) in 2020. The Clean Station(tm) has been the number two selling factor for Korean vacuum cleaners. With the new focus on convenience and automatic emptying, it is the most popular product in this market.

The team has moved from the mechanical engineering department to product ergonomics. Lim stated that the team plans to develop and explore new technology and innovative functionalities during the whole vacuum cleaning process. “We will put our best foot forward to genuinely surprise our customers and lead rapid development in the vacuum cleaner market.”

With hygiene-oriented lifestyles here to stay Lim and his team now have an idea for the Bespoke Jet(tm), and other vacuum products’ future. “My ambition is to provide the most optimal cleaning solutions based on consumers’ lifestyles that analyze cleaning patterns with the help of AI technologies,” affirmed Lim.

Amidst ever-increasing competition in the global consumer electronics market, Samsung is seeking to become the world’s best vacuum maker through endless development of their core technologies to ensure optimized performance, improved hygiene functionality and optimized user convenience, all at the best possible quality.

¹ Tested internally based on IEC 62885-2, CL.5. 11 using the Jet mode. Actual usage may affect results.

² Refers to particles in the size range of 0. 5 to 4.2um.

³ Brush and accessory options may vary by region.

⁴ Tested based on IEC 62885-2, CL.5. 11 by Samsung. Results may vary depending on actual usage.