Instagram enables product tags for everyone, committed to rank original content better

Today Adam Mosseri announced that three changes were being made to Instagram. Mosseri said that the company will be concentrating on innovative ways to tag products and brands to better rank original content.

Over this past year, Mosseri has been repeating how important creators are for Instagram – and today was no different.

One of the most important things I have learned about creators from talking with them is the importance of getting credit for their work. We are working to ensure credit is given only to those who merit it.

The first change being made is that every user will now be able to use the product tag feature on posts. This function was already available for a limited number of people, but expanding it to everyone will help “drive some traffic or attention to a business, creator, or a company you love.”

An additional feature that Instagram users will have access to is the enhanced people tags. With that, users will be able to select a category for themselves when going to the edit section on their profiles. So, if your user is from a brand or if you are a photographer, fashion stylist, or whatever, Instagram will make sure to show that in the posts you are tagged in.

Last but not least, Instagram will rank better original content over reposts.

I know many of you doubt ranking but it does make Instagram more valuable for everyone who uses it. This one is specifically focused on this idea of originality. if you create something from the scratch, you should get more credit than if you are resharing something that you found from someone else.

Adam Mosseri also says the company will do more to “try and value original content, particularly compared to reposted content.”

What do you think about these changes. Share your thoughts down in the comment section.

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