Data shows Android losing ground to iOS, but Google’s platform still dominates the market

Android, which is available on many devices, is the most widely used mobile operating system. However, data from StockApps shows that iOS has been taking Android’s market share in recent years – although Google’s platform still dominates the market.

As of July 2018, Android dominated 77. 32% of the global mobile operating system market share. However, four years later, that number has dropped to 69.74%. At the same time, global iOS adoption rose from 19. 4% to 25. 49% over the same period, representing a 6% growth over four years.

While the reason behind the numbers is unclear, Apple has worked hard to expand its product range in order reach more customers with the iPhone SE as well as the entry-level iPad. However, this won’t suffice to claim the Android top spot.

As noted by finance expert Edith Reads, Android still has an advantage due to its open-source nature. While iOS is only available on Apple devices, there are many devices out there running Android, not just smartphones and tablets. The price of electronic devices is another reason why Android will remain on top.

StockApps research shows that Android is the dominant operating system in many regions, such as South America or Africa. This is because Apple products tend to be more costly than those of other competitors. In South America, only 10% of mobile devices run iOS, while Apple’s operating system has more than half the market share in North America.

But even so, Apple’s strategy of introducing less expensive devices to gain more customers has been showing good results – and the company is likely to keep introducing a few entry-level devices in its lineup.