It’s Earth Day, and Apple website highlights progress in everything from Apple Watch to iMac
It’s Earth Day today, an annual opportunity to demonstrate support for the environment, and to call for policies that help to protect our planet. Apple promotes the occasion as usual with prominent links on its apple.com homepage .
The company kicked things off earlier this month by announcing that it would donate $1 to the World Wildlife Fund for every Apple Pay transaction made in Apple Stores, through the Apple Store app, or on its website from April 14 to today …
Background
Earth Day takes place on April 22 each year. This year’s focal points are on The Great Global Cleanup, sustainable fashion, tree planting, and climate literacy.
The Great Global Cleanup is a worldwide campaign to remove billions of pieces of trash from neighborhoods, beaches, rivers, lakes, trails, and parks — reducing waste and plastic pollution, improving habitats, and preventing harm to wildlife and humans.
The fashion industry is responsible for over 8% of total greenhouse gas emissions. Sustainable Fashion refers to a clothing supply chain that is ecologically and socially responsible. This is your chance to change the fashion industry away from fast fashion and towards sustainable practices in sourcing and production as well as distribution and marketing.
As little as $1 can plant a tree. Home to about 80% of the world’s biodiversity, forests are collectively the second biggest storehouse of carbon after oceans, absorbing significant amounts of greenhouse gasses. Forests also help to increase biodiversity and protect waterways. They can even improve soil nutrition and provide buffers against natural disasters.
Join us in the fight for climate literacy. It is time to prepare a new generation of workers, students and citizens for the climate crisis. We need public understanding of how to stop climate change and environmental harm.
Apple’s homepage emphasizes Earth Day
The Apple homepage features an environmental-focused heading.
Clicking the link leads to Apple’s environment microsite, with the environmental credentials of the company’s products getting the headline. It goes on to describe the company’s plan to make its entire supply chain carbon-neutral by 2030, as well as other steps the company already takes.
Apple typically promotes through the App Store sources of environmental education, as well as causes people can support, and we’ll no doubt see this year’s selections later in the day.