IDC: Smartphone shipments declined in India during Q1, Realme grew by 47%
Smartphone shipments in India declined for the third quarter in a row. The January-March period saw 37 million smartphone shipments which is a 4. 8% decline compared to the same period last year. Xiaomi was the market leader with 8. 5 million shipments, followed by Samsung with 7 million and Realme with 6 million. Realme was the only company that managed yearly growth in India during the period with a 46. 3% rise compared to Q1 2021.
Top-five smartphone companies in India Q1 2022
Vivo (5. 5 million shipments) and Oppo (3. 5 million) rounded out the top-five vendors list. The lower shipment levels were likely due to a combination of rising inflation, shortages in supply and the third COVID wave. At the same time, average selling prices (ASPs) continued to rise reaching INR 17,000 ($221) which is an all-time high. Offline shipments fell by 13%.
| India smartphone smartphone shipments and annual growth IDC Worldwide Quarterly Mobile Phone Tracker: Q1 2022 | |||||
| Vendor | Q1 2022 shipments (million) | Q1 2022 market share | Q1 2021 shipments (million) | Q1 2021 market share | Annual growth |
| Xiaomi | 8. 5 | 23. 3% | 10. 4 | 27. 2% | -18. 2% |
| Samsung | 7.0 | 19.0% | 7. 3 | 19.0% | -4. 7% |
| Realme | 6.0 | 16. 4% | 4. 1 | 10. 7% | 46. 3% |
| vivo | 5. 5 | 15.0% | 6. 6 | 17. 3% | -17.0% |
| Oppo | 3. 5 | 9. 6% | 4. 6 | 12. 2% | -24. 9% |
| Others | 6. 1 | 16. 7% | 5. 2 | 13. 6% | 16. 8% |
| Total | 37.0 | 100% | 38.0 | 100% | -4. 8% |
| Notes: Figures in tables rounded to the first decimal point Source: IDC Worldwide Quarterly Mobile Phone Tracker, May 2022 |
Xiaomi dominated online channels with a 32% share of all smartphones sold online. Samsung managed strong sales of its new Galaxy S22 series and saw great sales results from more budget entries like the Galaxy A22 5G and Galaxy M32 5G. Realme’s C-series smartphones helped the brand secure the third spot and also had 23% of all online shipments. Oppo, vivo and others are now focusing their efforts on the online market and expect to see improved shipping results.
Looking ahead, increasing inflation along with longer refresh cycles for smartphones and supply chain disruptions will most likely lead to slow recovery. In the second half ,
of 2018, smartphone supply chains will resume regularity.