Bloomberg: Apple execs recently presented augmented reality headset to company board, suggesting product is close to launch

According to a new report from Mark Gurman at Bloomberg, Apple has recently demoed its upcoming AR/VR headset device to the Apple company board of directors. This is a good indicator that the project is at an ‘advanced stage’ and that a public product launch is imminent.

Bloomberg reported previously that the consumer launch of the headset was planned for 2023, but it is possible to make an announcement about the device early. Today’s report also said that the development of the headset’s operating system has ramped up in recent months.

Bloomberg said Apple has been working on augmented reality versions of core iPhone apps to use on the headset as well as new apps “that will handle tasks such as streaming immersive content and holding virtual meetings.”

The first iteration of the headset is expected to be a relatively bulky and expensive device, featuring high-resolution displays, a powerful chip, and advanced sensors. Some previous reports have pitted the headset at a price well above $1000. This headset may be targeted at developers and enthusiasts.

According to Ming-Chi Kuo,

Future versions of this headset are in development. Apple has long-term goals to create lightweight, augmented reality glasses. However, this design factor will not be possible for many years.

There has been some speculation that Apple could announce the AR/VR headset at Apple’s upcoming WWDC keynote, which will be held on June 6. This would be an announcement of a preview, with no sale taking place until the early 2023..

The Information published a feature story earlier this week that detailed the long history of the headset project.