Samsung Display registered new trademark "UDR", may mean Ultra Dynamic Range

By: Michael Korgs | 09.06.2022, 15:19

Samsung Display applied for the UDR trademark without further clarification as to what it was about. The information was published by a well-known insider Ice Universe, who reports that Samsung Display is working on a new generation of extended dynamic range technology. If HDR means High Dynamic Range, then the words Ultra Dynamic Range can be hidden under the abbreviation UDR.

The company developed HDR10+, a variant of high dynamic range (HDR) display technology that improves the contrast ratio between black and white levels in an image for more vivid picture quality and a realistic viewing experience. Dolby Vision, a similar display technology developed by San Francisco-based Dolby, is also an open-source alternative to HDR10+.

High-end display products, such as smartphones, TVs, and monitors, all support HDR10+ or Dolby Vision dynamic range technology. Samsung, of course, prefers to use HDR10+. However, the popularity of Dolby Vision is growing among other manufacturers despite its higher manufacturing cost. Because both processes necessitate filmmakers to remaster their work with