Instagram is planning to turn all video posts into Reels

It appears that Meta is really putting its weight behind Reels. On Twitter, social media strategist Matt Navarra shared a notification for an experimental Instagram feature that stated all video posts would be distributed as Reels on the app. If your account is public, this indicates that anyone may view your video and utilize your original audio to make their own reel. If you make your profile private, only close friends will be able to see your video, but other users may download it as part of their remix. The only way to prevent others from using your Reel for remixes is to switch off the option in Settings or render it unusable for each video you upload.

This development comes as no surprise, TechCrunch notes, when you consider that TikTok-style videos have rapidly taken the place of Instagram and Facebook's video apps. When Mark Zuckerberg unveiled Facebook's fourth quarterly earnings report for 2021, he noted that Reels is now Meta's most popular content type. In a recent letter sent to staff, Reels Ecosystem's Chris Cox dubbed it a "bright point" for the firm and said it was also a "bright spot" for the company in an earlier communication. He added that one of Meta's major goals for the second half of 2022 is to monetize Reels as quickly as possible.

According to the study, time spent viewing short-form videos has increased by a factor of four since last year, with Facebook accounting for 80 percent of the growth. As a result, the firm will go as far as to redesign Instagram and Facebook's home pages to integrate them better into the feed. Turning all video posts into Reels would give the firm more material to circulate, which may result in more time spent viewing videos on the platform and greater ad earnings when the format is eventually monetized. Not every testbed Instagram feature makes it to a wide release, and it's too early to see whether this one will survive testing.