Facebook will pay you for videos that use licensed music

By: Michael Korgs | 25.07.2022, 23:21

On Monday, Facebook announced a new form of compensation for video producers called Music Revenue Sharing. This feature allows video makers to earn a portion of the revenue generated by long-form videos that include copyrighted music. The rest of the money is split between music rights holders and Meta. All those who were involved in the film may now be compensated for their work.

The video creator must satisfy Facebook's revenue-sharing criteria and be eligible for in-stream advertising to qualify for Music Revenue Sharing. The material must adhere to monetization rules, community standards, and music guidelines. Visual elements are required, and the song alone is insufficient.

Previously, if licensed music was discovered in video material, the creators would simply have their monetization suspended. This is how most social media platforms now work, so Facebook is the first to break away from the mold.

Even video clips incorporating licensed music can be monetized using Music Revenue Sharing, however there are a number of criteria that must be satisfied before creators may get compensated for the video. In addition to what was stated above, creators should also ensure that the song they utilize is Music Revenue Shareable. Facebook provides a catalog of tunes accessible in their Creator Studio that may be utilized for this purpose. Songs that aren't on this list may still be used, but they will have to go through a vetting process and must comply with intellectual property rules. If the video is deemed suitable, creators will get a 20% share of the revenue.

The functionality is now available, so video producers can begin earning money through Music Revenue Sharing. It's going to be launched globally, but for the time being, in-stream ads will be used to monetize this Facebook creator feature in videos exclusively on US platforms.