Unexpectedly: Apple is among the most popular folding phone brands, even though it hasn't released any yet

Analyst firm Counterpoint Research conducted a survey of US residents to find out how they feel about foldable smartphones.

Details

Almost a third of users said their next smartphone is likely to be foldable. So, 26% of smartphone users are "most likely" to buy a foldable phone next time. 16% of survey participants are "most likely" to make the move, while 27% are unsure. Only 17% of smartphone users say they are "not at all" interested in foldable devices.

However, 49% of them are more inclined towards the "foldable" and 35% prefer the book form factor, like the Galaxy Z Fold.

But the real surprise was that one of the preferred manufacturers of foldable smartphones is Apple. This is despite the fact that the company does not yet have a single such gadget. Apple is rumoured to be planning to release a foldable gadget, but it is unlikely to happen anytime soon.

According to the survey, 46% of participants prefer Samsung, while 39% prefer Apple. Apple fans in the US are confident in their favourite brand and are willing to say that they would buy an Apple foldable phone before any other, even if they have no idea how such a device would look or function.

Source: Counterpoint Research