Spotify will compete with Google and Apple in the market of "smart speakers"

The largest holders of music services - Google and Apple have already acquired "smart columns". Spotify does not like such a layout, and they are assembling a team to create their own first physical device.

What is known

Spotify is looking for a specialist in market operations, product and project management, as well as sales and marketing. The lists do not include engineers, which may indicate the readiness of the first prototype. The Guardian believes that "the company is ready to begin the production process in the near future." It is possible that the "smart column" from Spotify will be compatible with Alexa or Google Assistant.

Engadget journalists note that Spotify is at risk by entering the market of columns. So, with the support of Google, they can quarrel with Apple. Купертиновцы banally disconnect Spotify support in its HomePod and the service will lose 70 million paid subscribers.