Nokia is the most popular MWC brand by the number of mentions on Twitter

By: Eugene Sherban | 05.03.2018, 10:09

AT   2018, this seems surprising, but   the main brand in   MWC in   Barcelona was not   Samsung, and   Nokia.

By   at least, about   This is said by the research of Brandwatch service, which counted the total number of brand mentions in the   tweet on   the time of the exhibition. The company HMD Global, which owns the rights to Nokia, brought to   MWC new smartphones barely   it not   more than all, and   left with   exhibitions with   21 award from   profile press. Hence   such attention to   brand in   social networks.

According to the report of Brandwatch, the other most popular companies in   tweet on   time MWC steel Samsung, Huawei, Google and   Apple, whose spirit was hovering over the exhibition.

How did the   Nokia

On   MWC, Nokia's management announced   that it plans to return the brand to   The top five smartphone manufacturers in   the next 3 to 5 years. Said it was not   just. According to the report of Countepoint in   In the fourth quarter of 2017, HMD Global sold 4.4   million smartphones under the brand Nokia. A   this means that the company has overtaken   sales of many more weighty manufacturers like OnePlus, Sony, Meizu, Lenovo and   Google. For comparison, for   All of last year Google shipped 3.9   million smartphones Pixel, and   " Ideal smartphone " Essential from   Andy Rubin generally stalled on   mark in   88 thousand pieces sold. A   According to another report of the consulting company Brand Finance in   list of Nokia's best brands for   year has risen from   335 per   188   a place. This is more than a serious result.

Source: Twitter