Amazon has allowed advertisers to create eye-catching product photos using AI

Amazon has launched beta testing of artificial intelligence-based tools that allow advertisers to create eye-catching backgrounds and scenes for their product photos.

Here's What We Know

According to Amazon, the solution is designed to remove creative barriers and allow brands to create effective advertising images without having to resort to agencies.

The process is similar to how other image generation tools work. First, the user enters a query, after which the AI suggests several background options.

It is noticeable to the naked eye that the images are not created by a human. However, they look quite realistic.

According to Amazon, placing products in contextual scenes can increase clicks by 40%. The company has previously used AI to generate product descriptions on behalf of sellers.

Source: Amazon