Samsung will not be releasing the Galaxy Fit 3 in the US

Samsung recently announced its new Galaxy Fit 3 fitness tracker. It is already available in parts of Europe, Asia and South America starting 23 February. But in the US, one of the key markets for Samsung, the company has decided to forgo sales.

Here's What We Know

The decision not to bring the Galaxy Fit3 to the US market is due to Samsung's strategic assessment of the fitness tracker landscape and market trends. In other words, Samsung doesn't see a large enough fitness tracker market to balance the marketing, distribution and software support costs required to launch the Galaxy Fit 3 in the United States.

Samsung's decision becomes clearer when you consider the decline in the fitness bracelet market. Research firm Canalys predicts a drop in fitness tracker sales. Fitness bracelet sales were around 80 million in 2020, then dropped to around 60 million in 2021, 40 million in 2022 and 35.8 million in 2023. This year, total fitness bracelet sales are projected to be 33 million. And sales of regular and smart watches will climb 17 per cent, according to Canalys.

Ultimately, the fact that Samsung has abandoned sales in the United States by not launching the Galaxy Fit 3 there shows just how unprofitable the fitness bracelet market has become in that region. And while the Galaxy Fit3's absence in the United States may disappoint fans, it reflects broader trends in the wearable device market.

Source: androidcentral