Fitbit may lose its identity

More than three years have passed since Google acquired Fitbit.

Here's What We Know

Fitbit is now part of Google under the new name Google Fitbit. This name change is just part of a wider reorganisation process that is taking place at the company. Fitbit, the former fitness tracker giant, is now integrating into the larger Google product ecosystem. This means account mergers, changes to the Fitbit app, and a revision of Fitbit's product development strategy.

One of the major changes that has already taken place is the merger of Fitbit and Google accounts, with users being asked to switch to a Google account.

Google is reducing Fitbit's market reach, adapting it to the Pixel product strategy. This may have an impact on the availability of Fitbit products in some regions.

However, all is not lost for Fitbit fans. The Fitbit Premium subscription continues to exist and offers advanced features for an affordable price.

Source: Android Police