LinkedIn is experimenting with a TikTok-like video feed

LinkedIn, a popular social network for professionals, is introducing a new short video feed that resembles the TikTok format.

Here's What We Know

LinkedIn is joining the ranks of popular platforms that are launching their own short video channels in response to the growing popularity of TikTok. The move makes LinkedIn part of a trend that includes platforms such as Instagram, YouTube, Snapchat, and Netflix.

The director of strategy at influencer agency McKinney researched this innovation. He posted a brief overview on LinkedIn, showing off the new feed that appeared on the app's navigation bar under the new Video tab. Clicking on the Video button takes users to a vertical feed of short videos that can be quickly scrolled through. In this feed, users can express their impressions with likes, leave comments or share content with others.

This new feature focuses on career and professional development. The content will focus on the needs of the professional community, which may be important for LinkedIn users. The Microsoft-owned company notes that videos are becoming an increasingly popular format for learning from professionals and experts. Therefore, the new feed is aimed at providing users with access to relevant video content.

This feature is at an early stage of testing and is available only to a limited number of users, but it can open up new opportunities for content creators. In particular, they will have the opportunity to share their tips and experiences on career growth and professional development with their LinkedIn audience. This can help them brand themselves and increase their audience. It is also possible that LinkedIn may monetise this feature in the future, thus motivating creators to create and publish content on their platform.

Source: TechCrunch