YouTube Shorts is becoming an important element of company monetisation

YouTube Shorts, YouTube's TikTok competitor, is becoming an increasingly important part of the company's monetisation programme. More than a quarter of channels in YouTube's partner programme now earn money from short videos.

Here's What We Know

This milestone comes a little over a year after YouTube began sharing ad revenue with Shorts creators. There are now more than 3 million creators worldwide participating in YouTube's affiliate programme. This suggests that the number of Shorts creators earning on the platform is in the hundreds of thousands.

Adverts in Shorts appear between clips in the feed, so ad revenue in Shorts is distributed differently than for longer-form content on YouTube. Ad revenue is pooled and split between the respective creators based on factors such as views and music licensing.

However, it is not yet clear how much creators earn from Shorts compared to the platform's other monetisation programmes. YouTube doesn't share details, but has said the company has paid creators $70 billion over the past three years.

Shorts' popularity could grow even more in the coming months. TikTok, which itself is trying to compete directly with YouTube by encouraging longer videos, faces the likelihood of being banned in the United States. While the outcome of this situation is far from certain, YouTube is likely to attract former TikTok users and contributors.

Source: Blog.Youtube