Adobe Premiere Pro will get powerful video generation tools based on the Firefly family of AIs

Adobe is working on adding new artificial intelligence-based tools to its Premiere Pro video editing platform.

Here's What We Know

The new tools will be part of the Firefly family. They will allow you to generate videos, remove or add objects using text prompts, and increase the length of video clips.

In addition to Adobe's own developments, Premiere Pro will integrate third-party AI models like Sora from OpenAI, Runway and Pika Labs. This will give users more options for creativity and video mixing.

Adobe describes the new tools as "early explorations" of how AI could be used in video production in the future. It emphasises that generated clips will be tagged for transparency of the models used.

Integrating third-party AI development into Premiere Pro could be a beneficial move for both Adobe and companies creating advanced AI models. It will make such tools more accessible to professional users who would not otherwise turn to specialised applications.

When We Can Expect It

Adobe has not yet disclosed the exact timeline for the release of the new generative tools. The company said they will be released "later this year."

Source: The Verge