Insider: Apple is working on its own AI

According to Bloomberg's Mark Gurman, Apple is actively working on its own large language model (LLM), which will be the basis for future generative capabilities.

Here's What We Know

This model will run entirely on the device itself, avoiding the use of cloud resources, which is typical for many other AI systems.

Although AI capabilities on devices may have limited efficiency compared to cloud-based solutions, analysts believe that Apple has the potential to fill these gaps by using licensed technologies from Google and other providers. The news about the possible inclusion of Gemini AI in the iPhone as part of iOS 18 indicates that the company has serious plans in this direction.

It is expected that Apple's next steps in this direction will be presented at the WWDC conference in June, where the corporation will reveal its strategy of using artificial intelligence to improve the daily lives of users.

Source: MacRumors