Alliance, the Swedish esports organisation, has unveiled a rebrand

Alliance, the Swedish esports giant, has unveiled a sleek new logo and design language as part of a comprehensive visual refresh.

Here's What We Know

The updated branding will be rolled out across all of the company's assets in different regions, featuring a minimalist approach with a bright green primary colour, complemented by white and grey accents.

Known for its dominance in Dota 2, Alliance won The International in 2013 and is currently focusing on CS2 and Apex Legends.

The new logo marks a significant departure from the previous cartoon-inspired design and features a bold, abstract style. The updated brand, developed in collaboration with Kurppa Hosk, symbolises a ten-year journey that combines the cultures of the East and the West.

Interestingly, the choice of bright green mirrors other esports rebrands, such as Ninjas in Pyjamas in 2021, EXCEL ESPORTS, and LOUD.

Source: esportsinsider