Now more YouTube ads when you pause a video

Google is planning to increase the number of ads that users see on YouTube when they pause a video.

Here's What We Know

Google has announced that it has successfully tested a new feature that allows users to see ads when a video is paused. This feature, known as "ad pause", has already been successfully tested on connected TVs, increasing the company's advertising revenue.

Google's senior vice president and chief commercial officer noted the positive impact of this new option on the advertising market and noted that it contributes to higher advertising prices.

The popularity of YouTube advertising continues to grow, which indicates an increase in Google's revenue from this segment. Over the past year, the company has successfully coped with ad blockers, which has led to a 21% increase in advertising revenue compared to the previous year.

Source: Gizdomo