The success of the Galaxy S24: Samsung outperforms competitors in the US smartphone market

According to a report by Counterpoint Research, Samsung's smartphone sales in the US have reached their highest level in four years. This success was driven by the launch of the Galaxy S24, which helped boost the company's revenues and profits.

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The report notes that Samsung's smartphone market share in the first quarter of 2024 was 31%, up 14% year-on-year. Despite this significant growth, Samsung remained the second-largest smartphone brand in the US, as Apple continues to hold the market lead with a 52% share.

This likely reflects the loyalty of iPhone users to the Apple brand. However, Samsung's success in the high-end segment, particularly with the Galaxy S24 Ultra, shows that consumers are interested in their devices.

Overall, in the first quarter of 2024, there was an 8% decline in smartphone shipments. However, a positive factor is the tendency of consumers to choose more expensive devices.

Senior analyst Maurice Maple highlighted Samsung's success in the first quarter, noting an increase in market share to 31%, the highest since 2020.

Source: SamMobile