Apple maintains leadership in the US tablet market

In the first quarter of 2024, Apple confirmed its leadership in the US tablet market and maintained its market share at 50.8% of iPad sales.

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This is significantly higher than its competitors, as Apple's closest supplier, Samsung, has only 18.5% of the market. Despite an 8.8% year-on-year decline in iPad sales, the company continues to control the segment thanks to its strong position in the product line.

In the PC and laptop segment, Apple also showed significant growth. Mac sales grew by 22% year-on-year, which puts the company in second place in the ranking, only slightly behind Lenovo with a 22.4% increase.

Apple has a 14.2% market share, shipping about 2,102,000 Macs in the first quarter of 2024, which is significantly higher than the previous year.

Overall, the US computer market showed a 5% year-on-year increase. The development is expected to continue in the future, including the impact of the end of Windows 10 support and new AI features on PCs and Macs.

Source: Canalys