100 million Americans choose WhatsApp every month

Recently, Meta announced that the popular messenger WhatsApp has reached the milestone of 100 million monthly active users in the US. This indicates a significant increase in the popularity of WhatsApp in the US market, where it had previously been behind local solutions.

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The company says that the app has become particularly popular in Los Angeles, New York, Miami, and Seattle. One of the main reasons for the popularity of the messenger is the desire of iPhone and Android users to communicate without restrictions. WhatsApp offers a wide range of features such as group chats, text formatting, and high-quality media sharing, making it an attractive option for many users.

With the release of iOS 18, Apple is finally adding support for RCS (Rich Communication Services), which will allow iPhone users to send more advanced messages to Android users. This could have a major impact on WhatsApp's popularity, as iPhone users will no longer need to look for alternatives to communicate with friends who use Android.

WhatsApp will face stiff competition from RCS. The company will have to develop new features and improve existing ones to maintain its position in the market.

Source: The Verge