Samsung's new mystery brand Circular Loop has been registered in several regions

By: Vlad Cherevko | 02.09.2024, 21:01

Samsung has applied to register the trade mark "Samsung Circular Loop" in the European Union, the United States and other countries. This initiative can be aimed at promoting sustainability through recycling and reuse of materials.

Here's What We Know

The Circular Loop concept involves creating new products from the leftovers of old ones, helping to minimise waste and reduce the need for new resources. The application states that the brand will cover a wide range of electronic devices including smartphones, tablets, smart watches and other gadgets. In addition, Samsung Circular Loop will include recycling counselling services and recycling information.

The initiative implies Samsung's endeavour to create a closed loop manufacturing process where old devices and materials will be recycled to create new products. The company is expected to reveal more details about Circular Loop in the near future, at which point it will become clear what kind of products or services will be introduced under the brand.

Source: Galaxy Club