Tough times for Ubisoft: the failed release of Star Wars Outlaws caused the company's stock to fall to 2015 levels

A few days ago Ubisoft's Star Wars Outlaws action game was released.

It's no secret that the company had high expectations for it, and gamers kept the hope for a quality project, and although the game can hardly be called a failure, its sales turned out to be extremely weak.

As we reported yesterday, the game debuted in British retailers 55% worse than Star Wars Jedi: Survivor during the same period, while the technical condition of EA's action game was much worse than Outlaws.

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The stock market reacted instantly to the disappointing release of Star Wars Outlaws. Since the release, Ubisoft's share price has collapsed by almost 11% and is now (4 September) at €15.41 - the worst since 2015. And since 1 January 2024, the stock has fallen by 30% and the negative trend continues.

It is unlikely that such a sad trend is due solely to the unsuccessful release of Star Wars Outlaws. Recall, this year Ubisoft released two more failed projects: XDefiant and Skull & Bones, and if the conditionally free-to-play shooter still has a chance for salvation, the pirate action is rapidly going down, and is unlikely to be able to surface from the abyss of oblivion. And then there was the action game Avatar: Frontiers of Pandora, which was released in December 2023 and also showed extremely low sales.

The expert from J.P. Morgan Daniel Kerven assumed that by the end of the current fiscal year (31 March 2025) will be sold 7.5 million copies of Star Wars Outlaws, but now he has reduced his forecast to 5.5 million copies.

As a reminder, Assassin's Creed Shadows will be released soon, which immediately after its announcement became the cause of numerous scandals. In case of failure of this game Ubisoft will have very hard times.

Source: Reuters