Amazon integrates artificial intelligence for easier online shopping

Amazon has launched new tools based on generative artificial intelligence (Gen AI) to improve the shopping experience. These innovations are intended for both sellers and buyers, simplifying their experience.

Here's What We Know

One of the key features is the improved "More like this" suggestion bar. Now recommendations will be based on individual shopping habits and hobbies. Activities and seasonal requests will also be taken into account.

In addition, Amazon provides a free video creation tool that automatically generates clips based on product images.

Amazon also introduced Project Amelia, a chatbot that provides personalised recommendations and statistics. Although this tool is still in beta, it promises to significantly improve customer service.

It is planned that Project Amelia will expand its capabilities by the end of 2024, becoming available to more retailers.

Source: Android Headlines