Fitbit.com has been down since 1 October: All products are available exclusively in the Google Store

Starting from 1 October, Fitbit.com will cease to operate, as indicated by a banner on the homepage.

Here's What We Know

All brand products will be available for purchase exclusively in the Google Store. Google's decision follows the discontinuation of Fitbit smartwatches, including the Sense 2 and Versa 4 models, with a focus on the Pixel Watch series.

Since 2021, after acquiring the company, Google has been gradually integrating Fitbit technology into its products to avoid internal competition. In July, the Fitbit web panel was closed, and from 1 October, the entire range of products will be moved to the Google Store. Fitness trackers such as the Charge 6 and Luxe remain in the range for now.

Google assures that support for Fitbit users will continue, and the brand's technology has been important in the development of the Pixel Watch.

Source: TechRadar