Ubisoft is on the verge of important decisions: the company could go into full ownership by the Guillemot family or be sold to third-party buyers

After the collapse of Ubisoft's share price, which was caused by a number of unsuccessful projects, many investors have called on the management of the French company to change: from the resignation of CEO and co-founder of Ubisoft Yves Guillemot to the transfer of the publisher to the category of private companies or its complete sale to a third party.

As reported by Bloomberg, the wishes of investors may translate into real action.

Here's What We Know

Bloomberg sources claim that the two largest holders of Ubisoft shares - the Guillemot family and Chinese giant Tencent - are discussing the possibility of a full buyout of the company's securities.

The discussion is still at an early stage and no decision has been made yet. As a reminder, as of April 2024, Tencent owns 9.2 per cent of Ubisoft's securities, while the Guillemot brothers own 20.5 per cent.

As another option, Ubisoft's owners are considering a complete sale of the company to third parties (who is bidding to buy the publisher is not yet known).

It's hard to say where the discussion will lead, but the stock market instantly reacted to the Bloomberg news and the share price rose 33%.

The fact that Ubisoft needs to change its approach to work is obvious to everyone, but it's hard to say which option will be the best, as the situation is really difficult and the problems have been accumulating for years. At the moment Ubisoft has only hope for a successful release of Assassin's Creed Shadows, which was postponed to 14 February 2025. If this game fails, the French publisher will have a very difficult time and radical decisions will be inevitable.

Source: Bloomberg